Start with a Plan. Get to the Point.

At Plan Point Media, we are Search Engine Marketing (SEM) experts and we know the local side of things better than most. This is why we don't need to sell you on a long-term contract. You see, we'd rather prove ourselves to our customers with action. Our professional local search marketing services ensure that your ad campaigns run with top efficiency, helping you develop brand awareness and generate targeted leads with a solid ROAS (return-on-advertising-spend). Call today and start receiving quality leads. (770) 312-8499

Plan Point Media's local search account management includes: Tracking tags added to monitor campaign activity Conducting "keyword" research to make sure your business is covered Writing of the advertising copy for each group of relevant keywords Providing detailed monthly reports of commonly used metrics Management of daily bids and budget to efficiently monitor spend Local search marketing plans from $500/mo. to $3,000+ Use of top search engines only (less click-fraud, better leads)

Lead Generation for Contractors

Local Search Marketing - Why it's Such a Big Deal:

In 2008, comScore performed a marketing study and found that "the annual growth of local search far outpaced growth of overall Web search." In fact, the study found that local search grew 58 percent in 2008, reaching an annual total of 15.7 billion searches. By comparison, overall U.S. Web core searches grew at a much smaller rate of 21 percent year-over-year, nearing 137 billion searches by the end of 2008. Local searches stand at 12 percent of core searches on the top 5 portals.(comScore, 2009)

The Kelsey Group found similar results in a more recent forecast, that stated total 2009 U.S. ad spending was divided as follows: Of the total estimated $235.6 billion spent on media advertising, some 55% was for "local buys." Spelled out, some $130.5 billion was spent on local media vs. $105.6 spent on national advertising buys. The trend is expected to continue toward local. (BIA/Kelsey, 2010)

Knowing that your competitors will be putting their advertising budget online, the question is will you do the same?